Qualification

BSB41307 Certificate IV in Marketing

Target Group

The Qualification reflects the role of individuals who use well-developed marketing skills and a broad knowledge base in a wide variety of marketing contexts. They apply solutions to a defined range of unpredictable problems, and analyse and evaluate information from a variety of sources. They may provide leadership and guidance to others with some limited responsibility for the output of others, however they typically report to a more senior marketing practitioner.

Depending on the units selected to from the qualification, candidates may complete a generic marketing qualification or specialise in direct marketing, public relations or international marketing.

Pathways

Pathways into the qualification

Preferred pathways for candidate considering this qualification include:

• After achieving the BSB30112 Certificate III in Business or other relevant qualification/s
• With vocational experience in assisting international trade / business team leaders, supervisors or managers to conduct marketing activities but without formal marketing qualifications.

This breadth of expertise would equate to the competencies required to undertake this qualification.

Pathways from the qualification

After achieving the BSB41307 Certificate IV in Marketing, the candidate may undertake the BSB51707Diploma of Marketing, or a range of other Diploma qualifications.

Packaging Rules

There are 10 units required for this qualification

• 4 core unit

• 6 elective units

Unit details